Teaching yoga is a calling; making it financially sustainable is a skill.

Newly revised and expanded for 2026, How to Run a Successful Yoga Business and Not Go Broke gives yoga teachers the practical business guidance that is often missing from teacher training.

Drawing from her experience as a yoga teacher, entrepreneur, author, and former studio owner, Michelle S. Fondin shares honest lessons about what it really takes to build a sustainable yoga business without losing the heart of the practice.

Written for yoga teachers, private instructors, wellness professionals, and aspiring studio owners, this approachable guide explains the business side of yoga in clear, beginner-friendly language. Readers will learn how to choose a business model, identify the students they are best equipped to serve, develop a recognizable brand, create a realistic business plan, set prices, manage expenses, understand cash flow, and build an operating reserve. The book also covers websites, online booking, payment processing, email marketing, social media, partnerships, hiring, worker classification, insurance, taxes, commercial leases, and the practical realities of opening and running a yoga studio.

Fondin also explores the personal side of entrepreneurship, including money beliefs, overwork, professional boundaries, burnout, work-life balance, and the pressure many caring professionals feel to give too much away. Throughout the book, she shares candid stories from her own successes, mistakes, and hard-earned lessons so readers can make better decisions with greater confidence.

This is not a get-rich-quick guide or a corporate manual disguised in yoga clothing. It is a warm, practical roadmap for creating a business that serves students well, supports the teacher financially, and grows at a healthy pace.

Whether you want to teach a few private clients, lead workshops and retreats, build an online business, or open a brick-and-mortar studio, How to Run a Successful Yoga Business and Not Go Broke will help you move forward with clarity, courage, and realistic expectations.

You don't have to choose between being spiritual and being successful. You can honor your calling, value your work, earn a fair living, and build a yoga business that lasts.

Formats:  Paperback 228 pages, Kindle/E-book 

Business and Economics/ Entrepreneurship